Villa Padierna Palace Hotel hosts the X Conference on Residential Tourism
The meeting has brought together important professionals from the real estate world and public representatives who have analyzed the weaknesses and strengths of the sector
"Financing, legal security and business sense" are, according to businessman Ricardo Arranz, the keys to achieving growth in the near future
Villa Padierna Palace Hotel has hosted today the X Conference on Residential Tourism in which, once again, the challenges of this sector have been put on the table from the institutional and business point of view.
The event, which is consolidated as one of the most important of the annual agenda, brings together professionals from different areas to discuss the future of a market of vital relevance for the Costa del Sol.
The businessman Ricardo Arranz, president of Villa Padierna Hotels & Resorts, values ??the last two years in a very positive way. "Already in the previous edition we put the focus on the growth that was being lived. On this occasion we can already speak with certainty of the great projects that are being developed, for example, in the Estepona area. "
The businessman nevertheless recognizes that there is work to be done: "To achieve success, it is essential that there is a harmony between public institutions, banks or investors, and the entire business environment. It is a job that must result from the union of the three pillars, to be able to become a luxury destination throughout the year. "
Success stories and new challenges
The opening session was chaired by José Antonio Mena, Mayor of Benahavís, Ricardo Arranz de Miguel, President of the Andalusian Federation of Urbanizers and Residential Tourism, Rosa Hafner, Director-Publisher of Andalucía Inmobiliaria, and Iñigo Galán, Managing Partner-Director General of Inerzia Asesores Inmobiliarios.
Throughout the day, topics such as the Estepona Success Case: a sustainable development model, which has been analyzed by José María García Urbano, Mayor of the city, and Iñigo Galán, Managing Partner of Inerzia Asesores, have been addressed. Real estate. For his part, the Mayor of Estepona, has indicated that: "the sustainability project that we started more than five years ago, when we started to prepare the necessary infrastructure to make them sustainable, today, is a reality and continues to progress".
Also the relevance of the positioning of residential projects; beyond marketing and luxury, with the participation of Mikel Echavarren, CEO of Colliers International Spain and Luis Valdés, Residential Director of Colliers International. Both have highlighted the need to create and give value to the brand as a differentiating concept from the competition, and the importance of the emotional factor in each project as an instrument to awaken the interest of customers.
The last presentation, The challenges facing the new law of sustainable urban planning in Andalusia, has run by Rafael Márquez, Secretary General of Planning and Urban Sustainability of the Junta de Andalucía. Márquez highlighted how the new legal framework gives greater prominence and competence to the municipal corporation.
It has put the finishing touch to the day a round table with the title Residential Tourism to debate and in which Ricardo Arranz de Miguel, Gonzalo Gallego (Partner of Deloitte Real Estate), Alfonso Peralta (Architect Editor of the current PGOU of Marbella), José María Morente (Architect General Director of Town Planning of Marbella Town Hall) and José Antonio Granero (Architect, Dean COAM 2011-2015 and founding partner of CGR Arquitectos).
The day was closed by Francisca Caracuel, Vice President of the Diputación de Málaga and Deputy Mayor of Marbella, and José Antonio Mena Castillo, Mayor of Benahavís.